AN IMPACT OF MARKETING STRATEGY ON BUSINESS ENVIRONMENT
Dr. Atul Sen Singh
Assistant Professor, Department of Applied Science and Humanities, Dr. R. M. L. Avadh University Ayodhya , IN
Keywords: Marketing Strategy, Business Environment, Factors.
Abstract
Marketing Strategy is an on-going strategy which never closes. Marketing branch of management highlights must be coordinated in each level of business originations. Strategy is a key factor of marketing environment to quantity of business reliability. Strategy based Evaluation for marketing has been proposed by various experts and authors. Marketing factors, which are used to quantify the positive impact on business? This will result in assessment which enhances the quality of strategic marketing decisions and consequently profitability of the business. The aim of this research paper is to encourage researchers and developers for inclusion of the “Marketing Strategy” to access and highly improved at marketing environment. A complete literature explore was done and standard of marketing approach were developed and subsequently used to benchmark the practices of marketing figure.
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