EXPLORATION AND EFFECTIVENESS OF SENTIMENT ANALYSIS: A REVIEW

Abstract

Data analytics is becoming a golden step in assessing the real opinions and emotions of people. Sentiment analysis is a type of data analytics which inspects the social media data to determine the opinions of people in an organized way. Sentiment analysis has come a long way since determining the opinions merely from adjectives to the machine learning approach. It is the most effective way to inspect the sentiments which makes it one of important process to get insight into intentional sphere of the customers to gain an edge in the competitive world.