Vol. 4 No. 6 (2018) ·
Articles
A REVIEW ON MANAGEMENT CHALLENGES IN RETAIL SECTORS IN INDIA: FMCG
Dr. Vivek Inder Kochhar
Prof. and Dean Academic Affairs, Kalinga University, Raipur. , IN
📅
Published: June 2018
Keywords: Supply Chain Management, Retail, Strategy
Abstract
Retailers face many challenges: time-to-market reductions are necessary due to shorter and shorter product life cycles, greater product variety causing more fluctuation in demand calls for high responsiveness in supply chains, and the ever increasing need for shorter lead times continues. However, as a result of the power that comes with control over consumer contacts, retailers today have the opportunity to organize the work in their supply chains in suitable ways.
How to Cite
Dr. Vivek Inder Kochhar, “A REVIEW ON MANAGEMENT CHALLENGES IN RETAIL SECTORS IN INDIA: FMCG,” International Journal of Technical Innovation in Modern Engineering & Science, vol. 4, no. 6, pp. 919-922, June 2018.
References
NA